Herr Packaging Solutions Branding

Herr Packaging Equipment is a newly established company specializing in equipment for the folding carton industry. I was invited to develop its brand identity, covering everything from logo design and color selection to graphics for social media, business cards, and more.

The concept for the logo was inspired by the carton conversion process itself. In packaging production, blanks move through conveyors, turners, and folder-gluers—constantly shifting, flipping, and aligning. I wanted to echo this movement in a visual form, creating a dynamic and meaningful connection to the industry.

I presented several logo options, and the client selected the one that resonated most. From there, I developed a full set of variations to ensure adaptability across different applications. Finally, I brought everything together in a structured brand guide, detailing the proper use of graphics, typography, and color to maintain consistency across all branding materials.